WEEKLY SPECIAL • Guatamala Asproguate • October 20th–26th

Keep It Fresh


Freshly roasted coffee should be treated like any other perishable bakery goods or fruit. OCC strives to provide our customers coffee roasted within twenty four hours. The aroma degrades first, and the "cup quality" will show a loss in overall flavor after about a week. We recommend purchasing only a one week's supply of coffee at a time that will stay "fresh" for about seven days if it is stored properly:

OCC recommends storing your whole bean or ground roasted coffee in a jar with a tight fitting lid. We sell French canning jars, the type fitted with a glass lid and rubber gasket attached to the jar with wire. Before storing coffee make sure the rubber seal is intact and in good condition. Mason canning screw top jars work well also.

Freshly roasted coffee emits C02 for the first 24 hours after roasting, keeping away the oxygen which will eventually make it stale. Oxygen is the enemy of coffee! Buy it fresh and you will be assured of enjoying a brew at its freshest and most flavorful!

If you love coffee but aren’t sure how to keep it fresh, here are some ideas you might want to try. Naturally the amount of coffee you buy at a time affects how long it will last. Ideally you want to use up whatever kind of coffee you buy in a couple of weeks. With the right storage container you should be able to keep it fresh for more than a four to seven days.

Coffee begins to lose its flavor when it first roasted, but the type of coffee you buy determines how long it will last. If properly stored:

1. Whole beans should maintain original flavor the longest.
2. Roasted beans may take a week to see a significant decline in flavor.
3. Ground coffee begins to lose flavor within an hour of opening. It is also prone to absorbing moisture.

The greatest enemies of fresh coffee are extreme heat and cold. Moisture, air, and even light have a negative impact on the aroma and flavor of any type of coffee. Even if stored in air tight canisters, coffee must be kept as dry as possible.

Please don’t put your coffee in the fridge or the freezer. Cold doesn’t help retain its freshness and the moisture in the refrigerator can damage coffee. Coffee can also pick up other odors that detract from its original flavor.